Monday, 14 October 2013

How to Install Google analytics code

Its very important for a website owner/webmaster to understand how his site is performing as per visitor's expectations. Are the inner pages are engaging enough so that visitors will explore a few more pages of the site. Such kind of behavior patterns are useful when a website is a shopping portal selling various electronic appliances/ mobile/huge range of products listed on it,

Google analytics helps a webmaster understands which pages are visitor friendly or which pages require certain modifications. All of this is possible only after installing the tracking code generated by Google Analytics.

Where should I install this code : If you are doing it manually then its best to add the code on the top of page before the close of 'Head tag'

Other ways to install code :

1) Google tag manager : Its a new way of tracking. It involves a procedureof few steps. Here is the link,

http://www.google.co.in/tagmanager/

2)  Plug ins : Some sites like blogger, word press, Drupal offers various plug ins which allows to install tracking code directly in easier way.

3) Google Analytics web property id : This option is also useful for installing tracking code.